Win More than Elections.
Build Democracy.
Join the movement of candidates who are proving that respectful disagreement isn't just good citizenship, it's good politics. Research shows it increases favorability ratings while strengthening our democracy.
"We're Proud Americans First":
When Rivals Choose Respect
In 2020, two gubernatorial candidates did something revolutionary.
They thought outside the box. They shook things up. They worked
outside the formula. They campaigned differently.
Researchers concluded that correcting exaggerated perception is one
of the most effective strategies for strengthening democratic norms.
Real Impact
Reduced partisan
animosity by measurable
margins
Decreased support for
political violence across
party lines
Strengthened
pro-democracy
attitudes among viewers
Why Smart Campaigns Are
Betting on Respect Over Rage
Why This
Matters Now
- Voters are exhausted by toxic politics
- 75% of Americans want leaders who can work across the aisle
- Authentic leadership stands out in a crowded media landscape
- Local campaigns can create national ripple effects
- Strategic Advantage: Differentiate yourself from typical attack ads
- Expanded Coalition: Appeal to moderates and exhausted majority
- Legacy Building: Be remembered for elevating discourse
- Media Attention: Earned media loves positive disruption
How to Create Your Disagree
Better Campaign
Evidence-Based Impact
The Strengthening Democracy Challenge, led by Stanford University with 75+ academics nationwide. They crowdsourced 250+ ideas and tested 25 of those ideas with 32,000+ Americans. The Cox/Peterson model was one of only three interventions that successfully addressed three major threats to democracy; partisan animosity, support for political violence, and anti-democratic attitudes.
Ready to Put These Principles Into Practice?
Now that you understand the power of disagreeing better, it's time to implement. Our toolkit helps translate what you just learned into campaign-ready resources: tone tips, communication tips and sample ad scripts including real examples from winning campaigns. Turn today's insights into tomorrow's campaign strategy.
Access Your Toolkit